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The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
Signed hardcover copy of The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices by Kyle B. Murray, published in 2013 by University of Toronto Press under its Rotman-UTP Publishing imprint. The author’s signature appears in blue ink on an affixed Rotman bookplate.
Written for retail professionals, business students, marketers, and entrepreneurs, the book examines how retailers create customer value through the shopping environment, product selection, and customer engagement. Murray develops an environment-selection-engagement framework using retail-management and consumer-marketing research together with examples and interviews involving prominent Canadian companies. The book includes bibliographical references and an index.
Hardcover with dust jacket in Very Good condition. The generally clean white jacket shows light edge and corner wear and is now protected by clear removable plastic. The photographed copyright page is clean and legible, with no annotation visible in that representative image.
Please review all photographs carefully, as they form part of the description and show the actual copy, signature, publication details, and exterior condition.
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Signed hardcover copy of The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices by Kyle B. Murray, published in 2013 by University of Toronto Press under its Rotman-UTP Publishing imprint. The author’s signature appears in blue ink on an affixed Rotman bookplate.
Written for retail professionals, business students, marketers, and entrepreneurs, the book examines how retailers create customer value through the shopping environment, product selection, and customer engagement. Murray develops an environment-selection-engagement framework using retail-management and consumer-marketing research together with examples and interviews involving prominent Canadian companies. The book includes bibliographical references and an index.
Hardcover with dust jacket in Very Good condition. The generally clean white jacket shows light edge and corner wear and is now protected by clear removable plastic. The photographed copyright page is clean and legible, with no annotation visible in that representative image.
Please review all photographs carefully, as they form part of the description and show the actual copy, signature, publication details, and exterior condition.
