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Laws of Media
Laws of Media: The New Science by Marshall McLuhan and Eric McLuhan, published by University of Toronto Press in 1988. This is the first-edition hardcover with dust jacket, ISBN 0-8020-5782-9. The title page bears a personal presentation inscription and signature from co-author Eric McLuhan.
Developed from Marshall and Eric McLuhan’s collaborative work, the book presents the tetrad of media effects: a four-part framework for considering what a medium enhances, makes obsolete, retrieves, and reverses into when taken to an extreme. It treats media broadly as human-made technologies and forms, exploring their influence on perception, communication, culture, and society. Its visually varied layouts and juxtaposition of text, symbols, quotations, and diagrams are part of the work’s distinctive approach.
The book and dust jacket are in Very Good condition and the jacket is protected by a clear removable plastic cover. Minor foxing on top edges with no impact to the interior pages appearing clean and intact, without obvious highlighting, underlining, stains, or tears on those pages. The signed title page includes a handwritten dedication and short message in addition to Eric McLuhan’s signature.
Please review all photographs carefully, as they form part of the description and show the actual copy, including its signed inscription, copyright information, jacket, and representative interior pages.
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Laws of Media: The New Science by Marshall McLuhan and Eric McLuhan, published by University of Toronto Press in 1988. This is the first-edition hardcover with dust jacket, ISBN 0-8020-5782-9. The title page bears a personal presentation inscription and signature from co-author Eric McLuhan.
Developed from Marshall and Eric McLuhan’s collaborative work, the book presents the tetrad of media effects: a four-part framework for considering what a medium enhances, makes obsolete, retrieves, and reverses into when taken to an extreme. It treats media broadly as human-made technologies and forms, exploring their influence on perception, communication, culture, and society. Its visually varied layouts and juxtaposition of text, symbols, quotations, and diagrams are part of the work’s distinctive approach.
The book and dust jacket are in Very Good condition and the jacket is protected by a clear removable plastic cover. Minor foxing on top edges with no impact to the interior pages appearing clean and intact, without obvious highlighting, underlining, stains, or tears on those pages. The signed title page includes a handwritten dedication and short message in addition to Eric McLuhan’s signature.
Please review all photographs carefully, as they form part of the description and show the actual copy, including its signed inscription, copyright information, jacket, and representative interior pages.
