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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman. This is the April 2022 first edition, first printing issued by Twelve, an imprint of Grand Central Publishing, in hardcover with its dust jacket. The complete number line ending in 1 appears on the copyright page.
Drawing on nearly three decades at Nike, Hoffman combines professional memoir with a guide to branding, marketing, creative leadership, and emotionally resonant storytelling. He discusses how creative teams can build memorable identities and stronger connections between brands and their audiences, using lessons developed during his rise from Nike design intern to Chief Marketing Officer.
This copy is signed by Greg Hoffman with the handwritten, non-personalized inscription “Dare to be remembered!” The inscription echoes one of the book's central creative principles and is followed by Hoffman's stylized autograph.
Seller-graded Very Good. Light surface rubbing or scuffing and minor edge or corner wear are visible on the dust jacket; the photographed signed and copyright pages are intact and legible. Please review all photographs carefully, as they form part of the description. The book will be packed carefully for protection in transit.
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Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman. This is the April 2022 first edition, first printing issued by Twelve, an imprint of Grand Central Publishing, in hardcover with its dust jacket. The complete number line ending in 1 appears on the copyright page.
Drawing on nearly three decades at Nike, Hoffman combines professional memoir with a guide to branding, marketing, creative leadership, and emotionally resonant storytelling. He discusses how creative teams can build memorable identities and stronger connections between brands and their audiences, using lessons developed during his rise from Nike design intern to Chief Marketing Officer.
This copy is signed by Greg Hoffman with the handwritten, non-personalized inscription “Dare to be remembered!” The inscription echoes one of the book's central creative principles and is followed by Hoffman's stylized autograph.
Seller-graded Very Good. Light surface rubbing or scuffing and minor edge or corner wear are visible on the dust jacket; the photographed signed and copyright pages are intact and legible. Please review all photographs carefully, as they form part of the description. The book will be packed carefully for protection in transit.
