Idris Mootee (born 1958) is a globally prominent strategic innovation expert, author, venture investor, and tech entrepreneur whose forward-thinking frameworks have redefined modern corporate branding, design thinking, and computational creativity. He first captured international business attention as the co-founder and global CEO of Idea Couture [Medium], a leading-edge strategic innovation firm that guided Fortune 500 giants like Nike, Samsung, PepsiCo, and Citigroup before its successful acquisition [LinkedIn]. Mootee has also lent his high-level brand direction to the consumer technology sector as the former Global CMO and Chief Strategist for HTC [LinkedIn]. A celebrated commercial thinker, he codified his rapid-deployment market insights in his highly popular 2013 book, 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, a visual, step-by-step masterclass on how to scale high-value brand equity in today's volatile digital landscape. This was followed by his definitive corporate text, Design Thinking for Strategic Innovation. Merging design philosophy with next-generation algorithms, Mootee transitioned into artificial intelligence as the co-founder and CEO of Urbancoolab [Medium] (coolab.ai) [LinkedIn], a disruptive AI-focused design lab pushing the operational boundaries of generative deep learning in fashion, branding, and computational art [Medium].
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